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"15 MINUTES TO FIGHT CANCER” CHALLENGE

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KOKO FITCLUB BROOKLINE ANNOUNCES "15 MINUTES TO FIGHT CANCER” CHALLENGE


Local fitness club part of national event to raise $20,000 for American Cancer Society Relay For Life©


Koko FitClub, the state-of-the-art workout centers with the patented Smartraining automated personal training system, launches its second annual “Koko 5 Million Point Challenge” campaign in support of the American Cancer Society’s Relay For Life©


For 24 hours, beginning Saturday, May 4, at 8 a.m. to 8 a.m. on Sunday, May 5, Koko FitClub members, employees and neighbors are invited to participate in one or more 15-minute cardio sessions at their local club. Each 15-minute session earns 500 Koko points that will be tallied up across all 120 Koko FitClub locations throughout the nation. If the 5 million point goal is reached, Koko will donate $20,000 to the ACS in celebration of its 100th birthday on May 22 and funds will be distributed directly to the local communities who participated.


“Members of the community and Koko FitClub can make a real difference in the fight against cancer by dedicating just 15 minutes of time to a great cardio workout,” said local Koko FitClub owner Lana Lemeshov. “We hope it will also inspire 10,000 workouts across the country and encourage people to take charge of their own health and become more active with Koko’s personalized exercise and nutrition system.”


Koko FitClub will reward any non-member who volunteers 15 minutes to the 5 Million Point Challenge with a free 15-day membership.


 “Each year, more than 4 million people in 20 countries take part in Relay For Life© events to raise much-needed funds and awareness to save lives from cancer,” said ACS Director, Distinguished Giving Cara Bauer. “Koko FitClub has come up with a unique event in support of Relay For Life©, and we appreciate the help of the clubs, the members and the local communities that participate.”


Last year, Koko FitClub donated $6,000 to the ACS and saw a 77 percent increase in cardio workouts for the 5 Million Point Challenge weekend over previous weekends. 


For more information about Koko FitClub and the 5 Million Point Challenge, go to www.kokofitclub.com.


 


About Koko FitClub


Koko FitClub first opened in Boston in 2008 as an efficient, lean-muscle-building alternative to traditional gyms and today has more than 120 company-owned and franchise FitClubs in 30 states. Its name, Koko, inspired by the Japanese word for individual, refers to Koko FitClub’s fully customized fitness and nutrition programs that make up the patented Koko Smartraining System. The Smartraining System is automated personal strength and cardio training, offering the benefits of a 90-minute workout in just 30 minutes, combined with Koko Fuel, the program’s integrated nutritional component. For more information, go to www.kokofitclub.com, or www.facebook.com/KokoFitClub.


About Koko FitClub Brookline


Koko FitClub Brookline, locally owned by Lana Lemeshov, is part of a fast-growing community of Koko FitClubs across the United States. Koko FitClub Brookline is located at 39 Harvard Street in Brookline Village.

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